The Journey of a 1963 Penny: What It Taught Me About Business, Growth, and Meeting People Where They Are
The Penny That Lived a Thousand Lives In 1963, a small copper coin rolled off the mint presses. Shiny, ordinary, […]
How to Create Success Metrics & ROI for Traditional, Brand, and Event Marketing
In a performance-driven world, traditional marketing, brand campaigns, and in-person events often get a bad rap. Why? Because their impact
The ROI of Fractional Growth Leadership: Accelerating Results Without the Overhead
In today’s fast-paced business environment, companies need strategic growth leadership that delivers results quickly without draining resources. Fractional leadership, particularly
Why 2025 Is the Year Agencies Are Falling, and Why You Should Be Using Fractional SEM Talent Instead
In 2025, the landscape of digital marketing is experiencing a seismic shift. The agency model that once promised scale, convenience,
Why Louisiana Businesses Need a Fractional Growth Officer Now
Louisiana is known for its rich industry mix, petrochemicals, ports, healthcare, and emerging tech. Yet many local businesses are still
Success Starts with Service: The Arant Ventures Creed
At Arant Ventures, we don’t just consult for growth — we lead with purpose. As a fractional growth consulting firm
Google’s AI Crackdown on Ad Fraud 2025
In a world where digital advertising fuels brand growth, ad fraud has become an insidious threat to companies and consumers
The TES Framework: A Scalable Website Audit Model That Converts
If your website isn’t converting, chances are it’s not just a marketing problem—it’s a UX problem. After over a decade
The Formula That Scales: How LTV/CAC Unlocks Your Digital Marketing ROI
If you’re pouring money into digital marketing and not sure what you’re getting back, you’re not alone. Most brands know
The Lone Trail Myth: Why CEOs Don’t Have to Blaze Every Path Themselves
There’s a lie that too many CEOs silently carry: “If it’s going to get done right, I’ve got to do