Insights From
Our Growth Experts
From sales to technology, learn something new from our team.
Adapt SEO AI or Disappear: The Ruthless Elimination of Traditional Organic
AI in SEO isn’t some futuristic idea. It’s been quietly shaping our strategies behind the scenes for years. But Google I/O 2025 changed everything. What we saw wasn’t just a handful of updates, it was a fundamental reimagining of search. The traditional mechanics of keywords, rank tracking, and click-throughs are giving way to AI-powered search experiences that are more personalized, visual, and action-driven than ever. As a marketing and sales consulting firm, Arant Ventures is
Why Integrated Sales & Marketing Is No Longer Optional, It’s Mission-Critical
In today’s hyper-competitive business climate, sales and marketing alignment isn’t just a best practice, it’s a growth necessity. Companies that intentionally align their sales and marketing efforts see faster revenue growth, higher customer retention, and greater internal clarity across teams. But for many businesses, especially in the mid-market space, Sales and Marketing still operate in silos. That division isn’t just inefficient, it’s expensive. Let’s dig into the data and real-world reasons why tight sales and
Why Hiring Beginners May Be the Most Strategic Move You Make This Year
Zero experience = open-minded. We’re entering a new era of hiring. One where mindset is beginning to outweigh mileage. Traditional job postings still cling to outdated phrases like “5+ years required,” but innovative companies are starting to realize something powerful: some of the best team members don’t come with a resume full of experience. They come with curiosity, humility, and a hunger to grow. The Myth of Experience Let’s challenge the old assumption that more
The Journey of a 1963 Penny: What It Taught Me About Business, Growth, and Meeting People Where They Are
The Penny That Lived a Thousand Lives In 1963, a small copper coin rolled off the mint presses. Shiny, ordinary, and worth exactly one cent. No one gave it much thought. But that penny would go on to witness more of the human experience than most people ever will. It clinked in the tip jar of a jazz club in Detroit, the kind where a saxophone could break your heart and stitch it back together
How to Create Success Metrics & ROI for Traditional, Brand, and Event Marketing
In a performance-driven world, traditional marketing, brand campaigns, and in-person events often get a bad rap. Why? Because their impact isn’t always instantly traceable like paid digital ads. But that doesn’t mean they don’t work—it means we need to be more intentional about how we define success and measure ROI. At Arant Ventures, we believe every marketing initiative, whether it’s a billboard or a brand refresh, deserves a clear, customized framework for impact. Here’s how
The ROI of Fractional Growth Leadership: Accelerating Results Without the Overhead
In today’s fast-paced business environment, companies need strategic growth leadership that delivers results quickly without draining resources. Fractional leadership, particularly in growth-focused roles—has emerged as a powerful alternative to traditional hiring models. As someone who’s worked extensively in growth leadership across multiple industries, I’ve seen firsthand how the fractional model creates immediate impact while maximizing return on investment. The Growth Leadership Dilemma Harvard Business Review notes that companies implementing strategic growth initiatives typically take 6-12