Insights From
Our Growth Experts
From sales to technology, learn something new from our team.
The Journey of a 1963 Penny: What It Taught Me About Business, Growth, and Meeting People Where They Are
The Penny That Lived a Thousand Lives In 1963, a small copper coin rolled off the mint presses. Shiny, ordinary, and worth exactly one cent. No one gave it much thought. But that penny would go on to witness more of the human experience than most people ever will. It clinked in the tip jar of a jazz club in Detroit, the kind where a saxophone could break your heart and stitch it back together
How to Create Success Metrics & ROI for Traditional, Brand, and Event Marketing
In a performance-driven world, traditional marketing, brand campaigns, and in-person events often get a bad rap. Why? Because their impact isn’t always instantly traceable like paid digital ads. But that doesn’t mean they don’t work—it means we need to be more intentional about how we define success and measure ROI. At Arant Ventures, we believe every marketing initiative, whether it’s a billboard or a brand refresh, deserves a clear, customized framework for impact. Here’s how
The ROI of Fractional Growth Leadership: Accelerating Results Without the Overhead
In today’s fast-paced business environment, companies need strategic growth leadership that delivers results quickly without draining resources. Fractional leadership, particularly in growth-focused roles—has emerged as a powerful alternative to traditional hiring models. As someone who’s worked extensively in growth leadership across multiple industries, I’ve seen firsthand how the fractional model creates immediate impact while maximizing return on investment. The Growth Leadership Dilemma Harvard Business Review notes that companies implementing strategic growth initiatives typically take 6-12
Why 2025 Is the Year Agencies Are Falling, and Why You Should Be Using Fractional SEM Talent Instead
In 2025, the landscape of digital marketing is experiencing a seismic shift. The agency model that once promised scale, convenience, and results is rapidly losing its edge. Businesses are waking up to bloated retainers, disconnected strategies, and slow execution, and they’re making the switch to fractional or contract SEM specialists. At Arant Ventures, we’ve helped dozens of companies pivot from expensive agency retainers to lean, performance-driven SEM strategies powered by fractional talent. Here’s why this
Why Louisiana Businesses Need a Fractional Growth Officer Now
Louisiana is known for its rich industry mix, petrochemicals, ports, healthcare, and emerging tech. Yet many local businesses are still using outdated models to grow. A smarter solution is here, and it’s working across the country: the Fractional Growth Officer. If you’re a business leader in Baton Rouge, New Orleans, Lafayette, or Lake Charles, this could be the edge you’ve been missing. What Is a Fractional Growth Officer? A Fractional Growth Officer (CGO) is a
Success Starts with Service: The Arant Ventures Creed
At Arant Ventures, we don’t just consult for growth — we lead with purpose. As a fractional growth consulting firm specializing in Fractional Marketing, Fractional Sales Leadership, and Fractional Technology, our compass is clear. It’s not just about KPIs or conversion metrics. At our core, success is measured by how well we love others, uphold integrity, and give our best each day. This creed isn’t a slogan, it’s our operating system. What Does Success Really